Outline offer as follows:
Point 1: This Thing is so awesome! [Primary Benefit]
Point 2: Seriously, it's really awesome. [Secondary Benefit]
Point 3: By the way, you don't need to worry about anything [response to concerns]
Point 4: See, it's really awesome. What are you waiting for? [take action]
Also have
1. FAQ
2. The Guarantee
3. Over-deliver
As much as possible, connect your offer to the direct benefits customers will receive.
Provide a mudge to customers by getting them to make a decision. Why should they act now?
Offer reassuracne and acknowledgement immediately after someone buys something or hires you.
No comments:
Post a Comment